Juan Mendoza, author of the MarTech Weekly Newsletter, hosts Brian Danzis, President of North America at Seedtag, who specializes in contextual AI and advertising. They discuss the revival of contextual advertising amidst the decline of third-party cookies, emphasizing consumer privacy and relevance. Brian highlights how aligning brand messaging with premium content enhances engagement. The conversation underscores the need for timely context over invasive data practices, showcasing how AI is transforming digital ad strategies in a privacy-conscious world.

Juan Mendoza, an author and MarTech Weekly Newsletter host, chats with Brian Danzis, President of North America at Seedtag. They dive into the critical role of brand safety in CTV advertising. Brian highlights the revival of contextual advertising as cookie-based tracking declines. He explains how contextual AI can ensure that brands connect with consumers meaningfully while maintaining ad relevance. The discussion also touches on the shift from brand safety to brand suitability and the necessary tools for navigating these challenges.