MarTech Podcast ™ // Marketing + Technology = Business Growth The Benefits & Challenges Of Implementing Contextual Advertising
Nov 4, 2024
Juan Mendoza, author of the MarTech Weekly Newsletter, hosts Brian Danzis, President of North America at Seedtag, who specializes in contextual AI and advertising. They discuss the revival of contextual advertising amidst the decline of third-party cookies, emphasizing consumer privacy and relevance. Brian highlights how aligning brand messaging with premium content enhances engagement. The conversation underscores the need for timely context over invasive data practices, showcasing how AI is transforming digital ad strategies in a privacy-conscious world.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
The Shift from Cookies to Contextual Advertising: Understanding Modern Consumer Engagement
04:17 • 4min
The Shift Towards Contextual Advertising in Marketing
08:10 • 2min
The Renaissance of Contextual Advertising in a Privacy-Conscious World
10:13 • 6min
Wrapping Up: Key Takeaways and Next Steps in Marketing
16:06 • 2min