AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
The Benefits & Challenges Of Implementing Contextual Advertising
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Shift from Cookies to Contextual Advertising: Understanding Modern Consumer Engagement
This chapter explores the shift in advertising strategies from relying on third-party cookies to embracing contextual advertising. The discussion highlights the privacy concerns with cookies and underscores the importance of timing and relevancy in reaching today's consumers.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode