The Benefits & Challenges Of Implementing Contextual Advertising
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Shift from Cookies to Contextual Advertising: Understanding Modern Consumer Engagement
This chapter explores the shift in advertising strategies from relying on third-party cookies to embracing contextual advertising. The discussion highlights the privacy concerns with cookies and underscores the importance of timing and relevancy in reaching today's consumers.
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