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6min chapter
The Benefits & Challenges Of Implementing Contextual Advertising
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Renaissance of Contextual Advertising in a Privacy-Conscious World
This chapter explores the renewed effectiveness of contextual advertising as a solution to privacy concerns surrounding traditional tracking methods. It also emphasizes the role of AI in enhancing ad targeting and placements, while addressing audience engagement and emotional responses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode