MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Benefits & Challenges Of Implementing Contextual Advertising

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Renaissance of Contextual Advertising in a Privacy-Conscious World

This chapter explores the renewed effectiveness of contextual advertising as a solution to privacy concerns surrounding traditional tracking methods. It also emphasizes the role of AI in enhancing ad targeting and placements, while addressing audience engagement and emotional responses.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner