MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Benefits & Challenges Of Implementing Contextual Advertising

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Intro

This chapter explores the revival of contextual advertising as a response to the decline of third-party cookies and privacy measures. The guests discuss its evolution, challenges, and benefits, emphasizing the need for brand messaging to align with relevant content to enhance consumer engagement.

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