The importance Of Brand Safety & Alignment In CTV Advertising
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating Brand Safety and Contextual Challenges in CTV Advertising
This chapter explores the evolving landscape of brand safety and alignment in connected TV advertising, focusing on the necessity of advanced tools like AI for context analysis. It also addresses the shift from brand safety to brand suitability, discussing how varying interpretations influence brand associations.
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