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2min chapter
The importance Of Brand Safety & Alignment In CTV Advertising
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Rise of Contextual Advertising in Connected TV
This chapter examines the revival of contextual advertising in connected TV as cookie-based tracking fades. It discusses CTAG's contextual AI and the significance of aligning marketing messages with consumer interests while maintaining brand safety.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode