MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The importance Of Brand Safety & Alignment In CTV Advertising

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Contextual Advertising in CTV

This chapter explores the evolving landscape of contextual advertising in Connected TV, highlighting strategies that align brand messages with viewer content. It emphasizes the use of AI and audience insights to enhance targeted advertising while ensuring a high-quality user experience.

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