Decoder with Nilay Patel

‘The Goliath is Amazon’: after 100 years, Barnes & Noble wants to go back to its indie roots

6 snips
Mar 16, 2023
James Daunt, CEO of Barnes & Noble and Waterstones, discusses his innovative approach to revitalizing bookstores in the shadow of Amazon. Daunt reveals how decentralizing operations gives local stores a unique identity and empowers booksellers. He touches on challenging issues like book bans and the cultural significance of reading. The conversation also explores shifting gender dynamics within the industry and the strategic use of social media for authentic community engagement, highlighting the bookstore’s comeback amid evolving retail challenges.
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ANECDOTE

From Goliath to Community Hub

  • Barnes & Noble's large stores used to threaten independent bookstores.
  • Now, they serve as community hubs, offering inclusive spaces for everyone.
INSIGHT

Decentralization and Empowerment

  • Decentralization and cost-cutting at Barnes & Noble involved empowering booksellers.
  • This shift aimed to create a virtuous cycle of improvement across stores.
ADVICE

Empowering Booksellers

  • Give booksellers ownership and accountability for their stores.
  • Empower them to make decisions about book selection and display.
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