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‘The Goliath is Amazon’: after 100 years, Barnes & Noble wants to go back to its indie roots

Decoder with Nilay Patel

CHAPTER

Revitalizing a Century-Old Brand

This chapter explores the leadership challenges faced by Barnes & Noble in a competitive market dominated by Amazon. The speaker draws upon their experience as a small bookstore owner to emphasize the importance of preserving independent bookstores while outlining strategies for revitalizing the brand. The conversation highlights operational changes and cultural shifts necessary to adapt to the evolving retail landscape.

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