Decoder with Nilay Patel cover image

‘The Goliath is Amazon’: after 100 years, Barnes & Noble wants to go back to its indie roots

Decoder with Nilay Patel

CHAPTER

Engaging Through Social Media: Bookstores and Authentic Connections

This chapter explores how bookstores utilize social media to connect with diverse audiences, highlighting the importance of authenticity and localized marketing strategies. It also hints at upcoming discussions on timely issues such as book bans and author controversies.

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