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‘The Goliath is Amazon’: after 100 years, Barnes & Noble wants to go back to its indie roots

Decoder with Nilay Patel

CHAPTER

Revitalizing Bookselling: Barnes & Noble's New Direction

This chapter explores Barnes & Noble's strategic shift away from past practices that limited local booksellers' uniqueness, focusing on community engagement and personalized book offerings. The discussion includes the decision to eliminate co-op fees, allowing bookstores to better reflect local tastes and promote diverse titles. Additionally, it examines the competitive landscape with Amazon and the importance of fostering local connections in the rapidly evolving book retail industry.

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