Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 3min
The Importance of Behavior Science in Advertising
03:05 • 3min
How to Make Advertising Messages Sticky
05:54 • 2min
The Impact of the Facebook Spybot Scandal on the Ethics of Customer Data
07:32 • 2min
The Effects of Targeted Social Media Ads on Persuasion
09:32 • 2min
The Four Seas in Wealth Controlling Your Finances
11:06 • 2min
The Effects of Status Quo Bias on Political Experience
13:30 • 2min
The Recency Effect in Boris Johnson's Party Gate
15:03 • 2min
How to Craft Effective Communications
16:40 • 3min
How to Stop People From Scrolling
19:40 • 4min
The Limits of Brain Power
23:20 • 2min
How to Build Loyalty Beyond Instant Impact
25:29 • 2min
How to Use Stories to Improve Your Business Presentations
27:23 • 3min
How to Be a Successful Nudge Shop
29:56 • 2min
How to Use Psychological Segmentation to Build Consumer Profiles
31:45 • 3min
The Importance of Personality Types in Branding
34:29 • 4min
How Clothing Can Predict Personality
38:30 • 2min
The Role of System One in Predicting Behavior
40:57 • 3min
How to Manage Unintended Consequences of Nudges in Your Work
43:49 • 2min
The Power of Behavioural Science in the Future
45:26 • 3min
How to Curb Your Obsession With Social Media
48:51 • 2min
The Kindest Thing Anyone's Ever Done for Me
50:42 • 3min