A LOAD OF BS ON SPORT cover image

061: Patrick Fagan on psychology in business

A LOAD OF BS ON SPORT

00:00

The Effects of Targeted Social Media Ads on Persuasion

How effective are targeted social media ads in persuading people to do things? It depends on a lot of things so it depends on how are you measuring and collecting personality in the first place. As of any technology it is just getting more sophisticated over time I mean even with classic segmentations okay KFC they're young and cool but the ones that mean actually for how you talk to them like what language you use  what images what words.

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