061: Patrick Fagan on psychology in business
A LOAD OF BS ON SPORT
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How to Use Psychological Segmentation to Build Consumer Profiles
You won't know what works until you try it. And then secondly really really important to test it and see what does work or not one of the first projects I ever worked on back on was for a telecoms provider in the UK who had as their mascot a famous cartoon mousewho is very fast in. A lot of follow up research found that people saw the cartoon mouse on it and assumed it wasn't serious so they didn't even bother opening the envelopes.
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