Negotiate Anything The Power of Keeping Negotiation Simple—Mark Mirra Explains How
Feb 20, 2025
Mark Mirra, founder and CEO of Aligned, shares his insights on simplifying negotiation processes. He presents a structured four-phase approach: preparation, communication, proposing, and aligning. Mark discusses the importance of internal alignment and role clarity in enhancing negotiation effectiveness. He categorizes negotiation styles and offers actionable strategies for better execution. Listeners will discover how streamlined communication can improve deal velocity and lead to successful business outcomes.
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Simplified Negotiation Framework
- Consider the type of negotiation (hard bargaining, concession trading, value creation, or partnership).
- Use a four-phase framework: preparation, communication, proposal, and alignment.
Four Negotiation Types
- Simplifying negotiation types to four makes them easier to remember and apply.
- This approach focuses on the core dynamics of negotiation.
Preparation Phase
- In the preparation phase, determine your negotiation type, objectives, team composition, and terms.
- Develop assumptions about the counterparty's goals and challenges.
