Negotiate Anything

The Power of Keeping Negotiation Simple—Mark Mirra Explains How

Feb 20, 2025

Mark Mirra, founder and CEO of Aligned, shares his insights on simplifying negotiation processes. He presents a structured four-phase approach: preparation, communication, proposing, and aligning. Mark discusses the importance of internal alignment and role clarity in enhancing negotiation effectiveness. He categorizes negotiation styles and offers actionable strategies for better execution. Listeners will discover how streamlined communication can improve deal velocity and lead to successful business outcomes.

38:31

Episode guests

Mark Mirra

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Episode notes

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Quick takeaways

Mark Mirra outlines a four-phase negotiation framework: preparation, communication, proposal, and alignment to simplify complex negotiations.

Understanding the type of negotiation, like hard bargaining versus partnerships, is crucial for selecting effective strategies and achieving successful outcomes.

Deep dives

Understanding Negotiation Types

Negotiation can be categorized into four main types: hard bargaining, concession trading, value creation, and partnership. These categories help frame the negotiation approach based on the situation at hand. For instance, hard bargaining often occurs in short, price-driven contexts such as car purchases, while partnerships involve long-term agreements, like mergers and acquisitions. This simplified classification allows negotiators to better identify their strategy and alignment while engaging with counterparties effectively.

Intro

2min

Mastering Negotiation Simplified

12min

Optimizing Negotiation Preparation through Role Clarity

5min

Mastering Negotiation Phases

16min

Enhancing Negotiation Skills Through Expert Guidance

2min

Request A Customized Workshop For Your Company

In this insightful episode of "Negotiate Anything," host Kwame Christian sits down with Mark Mirra, the founder and CEO of Aligned, a negotiation training, coaching, and consulting firm. Mark shares his expertise in simplifying complex negotiation strategies through a structured four-phase approach: preparation, communication, proposing, and aligning. By exploring the intricacies of different types of negotiations, from hard bargaining to partnerships, Mark provides actionable insights that make it easier for listeners to apply negotiation strategies effectively. This episode is a must-listen for anyone looking to enhance their negotiation skills and contribute to successful business outcomes with a simplified yet powerful methodology.

What You'll Hear Covered:

An overview of Mark Mirra's unique, simplified negotiation framework
The four phases of negotiation: preparation, communication, proposal, and alignment
How internal alignment and strategic communication can improve deal velocity

Connect with Mark Mirra

Follow Mark on LinkedIn

https://www.alignednegotiation.com/

Contact ANI

Request A Customized Workshop For Your Company

Follow Kwame Christian on LinkedIn

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