EP 197: The No BS Guide To Upgrading Your Mindset and Life w/ Paul Mort

4 snips

Apr 5, 2025

Paul Mort, a two-time UK Master Coach of The Year, shares his remarkable journey from despair to empowerment. He discusses the challenges of writing his candid book, emphasizing mental resilience and facing fears. Listeners will learn about the importance of trust, personal achievements, and simplicity in achieving their goals. Paul highlights how stepping out of comfort zones fosters growth and the critical role of a positive mindset in both personal and professional realms. His insights are infused with humor, making personal transformation relatable and achievable.

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ANECDOTE

Book Origin and Business Barriers

Paul Mort wrote his book before securing a publisher, initially titled "Unfuckwithable" but changed due to misunderstanding.
He emphasizes that criticism and rejection are the true barriers to business growth, not the lack of knowledge.

ADVICE

Mental Weightroom and Growth

Have a clear goal before entering the mental weight room, just like physical training.
Do tasks that feel uncomfortable and doubtful; discomfort signals growth and must be sought for improvement.

ADVICE

Build Confidence Daily

Confidence grows by doing hard things and recording every win daily to build evidence of progress.
Writing down small daily wins stacks momentum, positivity, and self-belief, which fuels confidence.

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The Subtle Art of Not Giving a F*ck

Mark Manson

In this book, Mark Manson argues against the typical self-help advice of constant positivity, instead suggesting that life's struggles give it meaning. He emphasizes the need to focus on what truly matters and to accept and confront painful truths. The book is divided into nine chapters and uses blunt honesty and profanity to illustrate its ideas, encouraging readers to find meaning through values they can control and to replace uncontrollable values with more meaningful ones.

The E-myth revisited

why most small businesses don't work and what to do about it

Michael E. Gerber

The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs. Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself. The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work). Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.

THE 5 SECOND RULE

TRANSFORM YOUR LIFE, WORK, AND CONFIDENCE WITH EVERYDAY COURAGE

Mel Robbins

In 'The 5 Second Rule', Mel Robbins presents a simple yet powerful technique to overcome fear, self-doubt, and procrastination. The rule involves counting down from five and taking immediate action when an impulse to act arises, thereby interrupting the brain's tendency to default to safety and inaction. This behavioral activation strategy is based on Mel's personal experiences and research into overcoming barriers to self-confidence and clarity. The book aims to help readers build everyday courage and live up to their full potential by acting despite their fears and doubts.

The 4 Hour Workweek

Timothy Ferriss

In 'The 4-Hour Workweek', Timothy Ferriss presents a step-by-step guide to 'lifestyle design', encouraging readers to question the traditional notion of retirement and instead create a lifestyle that prioritizes freedom, adventure, and personal growth. The book teaches how to outsource life tasks, automate income, and eliminate unnecessary work using principles like the 80/20 rule and Parkinson’s Law. Ferriss shares his personal journey from a corporate workaholic to a location-independent entrepreneur and provides practical tips and case studies to help readers achieve similar results. The book emphasizes the importance of focusing on high-value activities, taking 'mini-retirements', and living life to the fullest in the present rather than deferring enjoyment until retirement.

The Power of Now

A Guide to Spiritual Enlightenment

Eckhart Tolle

In 'The Power of Now', Eckhart Tolle discusses the importance of living in the present moment to achieve spiritual enlightenment. The book draws from various spiritual traditions, including Buddhism and mysticism, to explain how people's emotional problems are rooted in their identification with their minds. Tolle argues that the present moment is the only truly real time and that past and future are mere mental constructs. He provides methods for relaxation and meditation to help readers anchor themselves in the present, such as avoiding multitasking, spending time in nature, and letting go of worries about the future. The book also introduces concepts like the 'pain-body' and the distinction between one's thoughts and true self, emphasizing the need to recognize and separate from the destructive influence of the mind[2][4][5].

Good to Great

Why Some Companies Make the Leap... and Others Don't

Jim Collins

In 'Good to Great,' Jim Collins and his research team investigate why some companies achieve long-term greatness while others do not. The book identifies key concepts such as Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, and the Flywheel Effect. These principles are derived from a comprehensive study comparing companies that made the leap to greatness with those that did not. The research highlights that greatness is not primarily a function of circumstance but rather a result of conscious choice and discipline. The book provides practical insights and case studies to help businesses and leaders understand and apply these principles to achieve sustained greatness.

Buy Back Your Time

Dan Martell

Buy Back Your Time is a definitive guide for entrepreneurs at every level, teaching them how to scale their business quickly while avoiding burnout. The book introduces the 'Buy Back Principle,' which emphasizes hiring people to do repetitive and low-value tasks, allowing entrepreneurs to focus on high-value activities that bring energy and fulfillment. Dan Martell provides practical steps, frameworks like the 'replacement ladder' and 'DRIP matrix,' and strategies for outsourcing, automation, and prioritization to enhance both professional and personal life. The book is structured around key frameworks and tools, making it a valuable resource for entrepreneurs looking to achieve a better work-life balance and build a thriving business empire.

The 12-week year

Tom Pile

Brian Moran

Michael Lennington

The 12 Week Year challenges the traditional annual goal-setting approach, which is often ineffective for many individuals and organizations. The book introduces a 12-week execution cycle that captures the energy and urgency of year-end goals, avoiding the pitfalls of low productivity associated with annualized thinking. It provides a step-by-step system to improve execution effectiveness, creating focus, clarity, and a sense of urgency to achieve more in a shorter period.

Upgrade

JM Ryerson

Catching up with my close friend Paul Mort is always insightful, loaded with value, combined and combined with a lot of laughs. If you want to get better as a father, husband, business man, and human, and achieve your goals, then this is a can’t miss episode.

Paul Mort is a two time UK Master Coach of The Year, world class coach, and international speaker. A straight talking, high performing leader of business men. Formerly suicidal, overwhelmed, diagnosed bi-polar. Stood on the edge of a cliff, ready to end it all... until his wife stood in front of him and asked him ONE pivotal question: "Do you really want the kids to grow up as the kids whose Dad killed himself..."

At that moment Paul knew he had to fight one last fight for his family. And set upon seeking out the worlds foremost experts and since - his books, courses, videos and content has literally reached the lives of millions of people... Now Paul spends his time coaching men around the world to RECLAIM their power, take control, find clarity, direction and inner peace while lighting a FIRE under their ass to CHASE their dreams and lead their family.

IN THIS EPISODE YOU’LL LEARN:

=> Why Paul Mort wrote his book before even going to the publisher and changed the same from “Unfuckwithable.”

=> The biggest obstacle from growing in business and life is _______ (not what you think).

=> Paul believes you should do things you doubt you can do, here’s why!

=> The power of getting into the mental weight room and why you must plan it just like the physical weight room.

=> Discomfort is a sign that you’re growing or are about to grow, seeking it out is the key.

=> Why belief is NOT important in achieving your goals but doing this is CRITICAL.

=> The “5 Wins” strategy that has changed Pauls confidence and life.

=> You feel what you are focused on and most people focus their attention on all that has gone wrong in their life.

=> The science of reliability and one of the most powerful questions you can ask yourself.

=> Excuses are the language of the unreliable, and reliability is the currency of trust.

=> Why expecting things to go wrong is a smart thing to do (and the Stoics knew it).

=> The reason your goal setting isn’t working, because first things you have to do is eliminate.

=> Why Paul stopped doing stand up comedy even though he got TV offers (as it was hurting his business).

=> How failing fast is a key in success and why Paul started doing BBJ competitions more often.

=> Paul’s experience in a European sauna and how something uncomfortable can become normal.

=> How Paul has built a multi million dollar business with his main marketing strategy being email marketing.

=> A critical business strategy, being able to buy back your time - Paul breaks down how to do it.

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Another thank you to our sponsor the RP Hypertrophy app that has 30 different programs created by Dr. Mike Israetel to help you build lean muscle, change your physique, and not have to worry about what to do. With 250+ exercises explained clearly, sets and reps, rest periods, even adjust your weights from week to week, it takes the stress out from knowing what to do to achieve results. It’s a foolproof way to change your body and they even have a 30 day money back guarantee. If you train for 29 days, don’t like, let them know and they’ll refund you. Right now you can get $50 off the Hypertrophy app!

LINKS & RESOURCES:

Paul Mort's IG

Unstoppable Alliance

Paul Mort Will Save Your Life

12 Week Year

Luka Hocevar YouTube