The Digiday Podcast
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
Mar 5, 2024
Zola CMO discusses expanding into baby registry, using word-of-mouth over ads, and leveraging TikTok for brand awareness. Topics include personalized weddings, influencer strategies, TikTok content creation challenges, and evolving influencer marketing in the wedding industry.
46:27
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Quick takeaways
- Zola shifted from weddings to baby registries, targeting lifetime customer relationships.
- Zola prioritizes organic growth through community management and influencer partnerships.
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