How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
The Digiday Podcast
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Navigating Advertising Channels and AI Integration
The chapter delves into the strategic allocation of advertising budgets on platforms like TikTok, the challenges and benefits of experimenting with different channels, the use of AI in advertising, and its uncertain impact on SEO. It also explores the evolving search behavior on platforms like TikTok and Instagram, emphasizing the visual-first approach for marketing strategies.
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