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11min chapter
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
The Digiday Podcast
Evolution of Influencer Marketing in the Wedding Industry
The chapter explores the evolution of Zola's influencer ambassador program, emphasizing the power of authentic content and showcasing diverse wedding experiences. It discusses the importance of authenticity, brand fit, and community management in influencer partnerships. The speakers highlight the challenges, strategies, and importance of staying agile and relevant in the competitive marketing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode