2min chapter

The Digiday Podcast cover image

How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience

The Digiday Podcast

CHAPTER

Exploring Zola's Expansion into Lifetime Customer Branding and Social Media Strategies

The chapter explores Zola's expansion into the baby space, focusing on establishing a lifetime customer brand. Topics include first-party data collection, influencer strategies, and the changing landscape of social video content creation.

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