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14min chapter
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
The Digiday Podcast
Personalized Weddings and Zola's Evolution
The chapter explores the trend of personalized weddings, discussing unique wedding experiences and Zola's inclusive approach. It delves into AI's role in wedding preparations, Zola's expansion into baby registries, and the company's organic growth strategy. Additionally, the chapter analyzes Zola's marketing strategies, emphasizing experimentation with various digital media channels for audience reach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode