Victoria Vaynberg

Zola's CMO who led the expansion of the brand to include a new baby registry service and implemented word-of-mouth strategies for customer acquisition.

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Mar 5, 2024 • 46min

How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience

Zola CMO discusses expanding into baby registry, using word-of-mouth over ads, and leveraging TikTok for brand awareness. Topics include personalized weddings, influencer strategies, TikTok content creation challenges, and evolving influencer marketing in the wedding industry.