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Product Growth Podcast
How to Win on TikTok and Medium with Professor Aaron Dinin, 100K+ on each
Nov 17, 2024
In this engaging discussion, Aaron Dinin, a Duke University faculty member in Innovation and Entrepreneurship and social marketing expert, shares his insights on effective content creation. He explores the vital role of storytelling in social media, revealing techniques for creating captivating hooks and utilizing current events to boost engagement. Dinin also discusses the art of building a personal brand online, the evolution of storytelling across digital platforms, and the significance of quality content on Medium. Tune in for practical tips on content creation and audience connection!
02:06:22
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Quick takeaways
- Storytelling is the foundational technology for social media success, enabling creators to authentically connect with their audience.
- Successful content creation prioritizes audience value over self-promotion, fostering community and loyalty among followers.
Deep dives
Core Technology of Storytelling
The podcast emphasizes that the fundamental technology driving social media platforms such as TikTok, Instagram, and LinkedIn is storytelling. Successful content creators focus on providing value to their audience rather than seeking personal fame or recognition. This notion is rooted in ancient teachings, particularly from philosophers like Aristotle, who highlighted the principles of effective communication and engagement. As creators build their personal brands, understanding the essence of storytelling helps them connect more authentically with their followers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode