In this engaging discussion, Aaron Dinin, a Duke University faculty member in Innovation and Entrepreneurship and social marketing expert, shares his insights on effective content creation. He explores the vital role of storytelling in social media, revealing techniques for creating captivating hooks and utilizing current events to boost engagement. Dinin also discusses the art of building a personal brand online, the evolution of storytelling across digital platforms, and the significance of quality content on Medium. Tune in for practical tips on content creation and audience connection!