5min chapter

Product Growth Podcast cover image

How to Win on TikTok and Medium with Professor Aaron Dinin, 100K+ on each

Product Growth Podcast

CHAPTER

Building a Social Media Persona: The Power of Character

This chapter delves into the art of building a personal brand on social media through a character-driven lens. It examines how individuals create exaggerated versions of themselves, fostering one-sided connections with audiences while leveraging emotional engagement to attract followers.

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