21min chapter

Product Growth Podcast cover image

How to Win on TikTok and Medium with Professor Aaron Dinin, 100K+ on each

Product Growth Podcast

CHAPTER

Crafting Engaging Content for Social Media

This chapter explores the intricate process of creating captivating content for platforms like TikTok and LinkedIn, discussing the essential elements of scripting and editing for maximum engagement. It challenges the stigma around copying in creative work, reframing it as a necessary component of mastering one's craft. The conversation also highlights the evolving nature of video content strategies on various platforms, particularly the generational shifts affecting audience expectations and engagement.

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