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Make It Happen Mondays - B2B Sales Talk with John Barrows
Erik Kostelnik: Driving Growth in the Face of Market Consolidation
Mar 11, 2024
Learn from CEO Erik Kostelnik's insights on market consolidation, AI in tech sales, and sales reps' evolving roles. Gain tips on adaptability, transparency, and building resilient business ventures despite industry shifts. Explore the impact of AI on business strategies and the future of sales models. Stay relevant in today's AI-driven landscape with strategic trends in tech sales.
01:07:47
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Quick takeaways
- Sales reps must adapt to market changes by evaluating customer needs and shifting strategies proactively.
- Transparency and communication within sales teams are crucial for employee engagement and alignment with company goals.
Deep dives
Adapting to Market Changes
In a shifting market landscape, sales professionals must remain adaptable and creative to navigate challenges and identify new opportunities. By evaluating customer needs and market trends, reps can proactively pivot their strategies to maintain success. It's crucial for reps to assess their product's value proposition and ensure it aligns with evolving customer demands, fostering long-term relationships and sustainable growth.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode