Erik Kostelnik: Driving Growth in the Face of Market Consolidation
Make It Happen Mondays - B2B Sales Talk with John Barrows
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Navigating Market Consolidation and Sales Evolution
The chapter explores the impact of market consolidation on sales professionals and industries, emphasizing the importance of adaptability and creativity in challenging market conditions. It touches on the evolution of sales strategies, the necessity for genuine selling skills, and the shift in career trajectories for sales development representatives. Discussions include predictions on market consolidation in various sectors, such as Martech sales tech and B2B spaces, highlighting potential mergers and the role of private equity in shaping future landscapes.
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