Wedding Business Solutions Tom Chelednik - The Knot 2025 Real Weddings Study
May 12, 2025
In this insightful discussion, Tom Chelednik, Director of Vendor Engagement at The Knot Worldwide, shares his extensive experience in the wedding industry. He emphasizes the critical need for wedding professionals to adapt to changing consumer behaviors, especially influenced by Gen Z. Key topics include enhancing guest experience through personalization, the transformative role of AI in wedding planning, and the importance of social reviews for effective marketing. Tom also reveals localized wedding insights, helping businesses strategize based on geographic spending trends.
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Generational Shift to Gen Z
- There is a significant generational shift in weddings with Gen Z becoming 50% of weddings in 2025.
- Businesses must update marketing, products, and communication to connect with Gen Z or risk falling behind.
Promote Package Customization
- Clearly state that your wedding packages are customizable on your website and in lead follow-ups.
- This transparency can significantly improve inquiry response and business results.
Guest Experience is Priority
- 72% of couples believe the guest experience should be prioritized over other wedding elements.
- Focusing on guest engagement creates a more memorable celebration and satisfies attendees.
