Tom Chelednik

In this insightful discussion, Tom Chelednik, Director of Vendor Engagement at The Knot Worldwide, shares his extensive experience in the wedding industry. He emphasizes the critical need for wedding professionals to adapt to changing consumer behaviors, especially influenced by Gen Z. Key topics include enhancing guest experience through personalization, the transformative role of AI in wedding planning, and the importance of social reviews for effective marketing. Tom also reveals localized wedding insights, helping businesses strategize based on geographic spending trends.