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Tom Chelednik - The Knot 2025 Real Weddings Study

Wedding Business Solutions

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Evolving Wedding Trends: Gen Y vs. Gen Z

This chapter explores how generational differences, particularly between Gen Y and Gen Z, are reshaping wedding planning dynamics. It highlights the return of traditional elements and the impact of digital trends influenced by the pandemic, alongside the need for wedding professionals to adapt to changing consumer behaviors and social media preferences.

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