Tom Chelednik - The Knot 2025 Real Weddings Study
What would your business look like if you froze it for two years—would you still be thriving, or would your unchanged methods leave you behind as couples’ expectations shift? Are you adapting fast enough to connect with today’s couples and am I missing out on leads by not updating my website or response process? Find out how shifts in the economy, generational preferences, and wedding planning technology are impacting booking trends—and what you should do about it before it’s too late.
Listen to this new episode for actionable insights on meeting Gen Z’s desire for personalization, improving your digital presence, and staying ahead of wedding business trends.
About Tom:
Tom Chelednik has over 25 years of sales and marketing experience, including 17 in the wedding industry. From 2008 to 2020, he held leadership roles at The Knot, including Regional Director of Sales and Director of Training, which helped professionals grow their businesses across 20 states and Canada. Tom also served as COO of The Treasury Venue Collection, gaining firsthand experience with venues. He rejoined The Knot Worldwide in 2022 as Director of Vendor Engagement, traveling to coach and connect with wedding pros, in 2024 he connected with over 80K wedding pros. When not on the road, Tom enjoys time with his family, including his three grandchildren.
The Knot 2025 Real Weddings Study is one of the industry's leading wedding and couple insights report, offering an in-depth look into the current wedding landscape. The report combines insights from nearly 17,000 U.S. couples who got married in 2024, data from couples getting married in 2025, and user behavior trends from The Knot Vendor Marketplace, The Knot Registry, and The Knot Invitations.
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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.
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