How I Built This with Guy Raz

21 Seeds: Kat Hantas

93 snips
Oct 21, 2024
Kat Hantas, the founder of 21 Seeds, transformed a home hobby of infusing tequila into a $160 million brand, targeting moms. She started this entrepreneurial journey after switching from wine to tequila for health reasons. Hantas shares insights on overcoming industry challenges, the importance of storytelling in branding, and the unique approach of crafting tequila flavors appealing to women. Her strategic partnerships and innovative marketing not only disrupted a male-dominated market but ultimately led to a successful acquisition by Diageo.
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ANECDOTE

Shrimp Scene Inspiration

  • Kat Hantas's boyfriend's father, Eric Roth, asked how many ways there are to make shrimp.
  • This inspired the iconic shrimp scene in Forrest Gump, after they broke up.
ANECDOTE

Mailroom to Television

  • Kat Hantas started in the mailroom at CAA, like everyone else.
  • She got promoted to the television desk, despite preferring film.
ANECDOTE

Early Film Genre Choices

  • Kat Hantas and her partner chose to produce music-driven and horror films initially.
  • They believed these genres translated better internationally and didn't require A-list actors.
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