How I Built This with Guy Raz cover image

21 Seeds: Kat Hantas

How I Built This with Guy Raz

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From Startup Struggles to Successful Acquisition

This chapter explores the rollercoaster journey of launching a new beverage brand, detailing the initial challenges faced during production in Mexico and the successful fundraising efforts that followed. The speakers discuss strategic marketing and distribution tactics that propelled their growth, culminating in a significant acquisition by a major beverage company. They reflect on the transformative impact of this partnership, allowing them creative freedom while enhancing product visibility and sales.

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