Kat Hantas

Kat Hantas, the founder of 21 Seeds, transformed a home hobby of infusing tequila into a $160 million brand, targeting moms. She started this entrepreneurial journey after switching from wine to tequila for health reasons. Hantas shares insights on overcoming industry challenges, the importance of storytelling in branding, and the unique approach of crafting tequila flavors appealing to women. Her strategic partnerships and innovative marketing not only disrupted a male-dominated market but ultimately led to a successful acquisition by Diageo.