Get the app
Kat Hantas
Founder of 21 Seeds, a tequila brand targeting moms, successfully sold to Diageo.
Best podcasts with Kat Hantas
Ranked by the Snipd community
93 snips
Oct 21, 2024
• 1h 6min
21 Seeds: Kat Hantas
chevron_right
Kat Hantas, the founder of 21 Seeds, transformed a home hobby of infusing tequila into a $160 million brand, targeting moms. She started this entrepreneurial journey after switching from wine to tequila for health reasons. Hantas shares insights on overcoming industry challenges, the importance of storytelling in branding, and the unique approach of crafting tequila flavors appealing to women. Her strategic partnerships and innovative marketing not only disrupted a male-dominated market but ultimately led to a successful acquisition by Diageo.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app