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21 Seeds: Kat Hantas

How I Built This with Guy Raz

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Crafting a Tequila for Moms

This chapter focuses on the journey of creating a unique flavored tequila brand aimed at mothers, addressing their preferences and frustrations with existing flavored spirits. The speakers discuss initial market challenges, the necessity of legal and cultural navigation, as well as the importance of effective branding and strategic partnerships. Key challenges include securing distributor support and ensuring the product resonates with their target audience, highlighting the innovative approaches taken in a traditionally male-dominated industry.

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