The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

North star metric clinic - John Cutler (Amplitude, Zendesk, Pendo)

Dec 13, 2022
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ADVICE

Finding Your Strategy's Kernel

  • Strategy requires choosing the right questions and having plausible answers.
  • Balance unique, stubborn opinions with general industry truths to find your strategic kernel.
ANECDOTE

Opinionated Views Example

  • Companies often have a general view but need a strong opinion on timing or impact to differentiate.
  • Example: predicting faster product adoption rates or capabilities in no-code platforms.
ADVICE

Communicating Strategy With Certainty

  • Communicate strategy with clear certainty and uncertainty areas.
  • Hold some assumptions constant to make progress and revisit them regularly.
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