The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops cover image

North star metric clinic - John Cutler (Amplitude, Zendesk, Pendo)

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

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Creating a North Star Instead of a Revenue?

Revenue is both an oddly leading indicator and a lagging indicator. The revenue you're experiencing now was the cumulative revenue of all the product decisions you've made over the last three to five years. It's great metric for some people, but it's not a very helpful product metric because it doesn't help you make these long-term decisions.

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