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- Mouse movements can predict age, gender, and user attention for targeted advertising.
- Mouse tracking data can reveal insights about user behavior, aiding in interface design optimization and demographic prediction.
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Mouse Movements in Ad Tech
Ad tech companies are exploring tracking mouse movements for targeted advertising when third-party cookies are unavailable. JavaScript can transmit mouse movement data back to servers, aiding user-experience engineers in optimizing web applications. User models built on machine learning can predict behavioral traits, reducing the need for extensive user recruitment for research purposes.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode