3min chapter

Data Skeptic cover image

Your Mouse Reveals Your Gender and Age

Data Skeptic

CHAPTER

How to Predict User Attention Based on Mouse Movements

We ran across in study with approximately I don't remember exactly the number but since in the order of 3000 participants. They went to a mock up of a Google SERP search engine resource page of Google that we manually instrumented so we injected some mouse tracking code. And user were asked to click on the element that answer the query that they had been shown up where on the SERP. This imagine let's say the query is purchase maverick DJ drone. Then you have some somber souls. One of them might be an image. The task is to get this rich information about the user. We also collected demographic information like age and gender. It was outperforming both classified for each

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