Is It Better for the Advertiser, Platform, User?

The ad tech world is these giant tech players, you know, Google the real time bidding platforms and things like that. Big systems often move slowly. What's the path towards adoption of an idea like paper attention? I think everything boils down to having a solid and a reliable, more striking JavaScript code in the same way for instance,. we have the Google tech manager, where you can reconstruct some events from the user. And this is not very illustrative. So we need more efficient more tracking.