Pay Per Attention Model

Currently we have to say, outits in work search is a paper click or paper impression. So either advertising can say, OK, I'm willing to pay one euro for every click because this is something is organic traffic that I'm going to get from the search engine. We propose you will be charged only if people really pay attention to your advertisement. This is interesting because some firms or some companies are not like high value customer like Rolex or Ferrari, they don't care about clicks. They care about people noticing the advertisement. And we'll enable a new market in that sense.