Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
The Problems With Traditional Content Marketing
01:43 • 1min
The Connective Tissue of Content Marketing
02:58 • 4min
How Do You Think About Content Marketing Today?
06:59 • 2min
The Difference Between a Traditional Content Strategy and a Media Strategy
09:15 • 3min
The Focus for the Team Isn't Next Quarter
12:33 • 3min
The Problems of Traditional Content Marketing
15:28 • 4min
What a Great Media Brand Strategy Is
19:01 • 3min
The New Top of the Funnel
21:51 • 2min
The Ultimate Sales Machine Is a Media Brand Solution
24:02 • 4min
The Three Content Marketing Motions
28:12 • 5min
How Do You Define Community?
33:25 • 4min
The Miss of Content Marketing
36:56 • 4min