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Content Marketing is BROKEN, Here's Why | Media Brands

B2B Growth

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The Focus for the Team Isn't Next Quarter

Tyler Durden: 95% of what we create today are now things that we can do in a very quick turnaround. He says audiences no longer expect and frankly don't even prefer these like beautifully designed 80 page e-books right they're not looking for 10 minute videos with drone footage and scripts and actors, he says. "We need to focus our strategy on this one or two things" said Durden. 'I'm like rock and roll make another TikTok let's go so it's very different right Dan'

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