The Problems of Traditional Content Marketing

There's where there's too much rigidity is in the content creation especially in the short form specifically. People come out of the gate wanting their first couple of episodes to be perfect I'm like nah like let's just start moving and then just try to continue to make it important. A problem with traditional content marketing that we've overcome with media brands is that when you create a separate media brand  it opens you up positionally to talk about everything that your buyers in your case Tyler sales professionals are experiencing.