
Content Marketing is BROKEN, Here's Why | Media Brands
B2B Growth
00:00
The Three Content Marketing Motions
A year in and to where you're at now would you say that you've accomplished those objectives a year in we are getting there. Our reach and engagement metrics are through the roof after a year as you said over a hundred thousand followers across our channels the engagement rates what I'm so proud of it's hundreds and hundreds of hours of video content consumed on our youtube channel every month. We have seven different tick talks that have over 500,000 views on them several that are north of a million right and these are sales these are tick talks about salesRight then as we look at things like our open round rate for a traditional marketing round is 40 percent and our click-through rate is is 10
Transcript
Play full episode