The Difference Between a Traditional Content Strategy and a Media Strategy

The content for us that gets the most engagement and by the way eventually leads to the most conversions. All of these create different moments of engagement and relationship building, relevance and trust with our audiences. I think with traditional content marketing there's a little bit of rigidity in terms of like these are the things that we know are going to work,. We're going to stay focused but that focused approach it's different because we do want to maintain focus."