Perpetual Traffic The Content Matrix: Content Creation That Actually Converts with Alisan Matthews
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Sep 2, 2025 Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, shares her insights on content creation that truly connects. She emphasizes the importance of purposeful content over random posts. Alisan discusses creating a content matrix to align brand messages with audience needs, focusing on the four key pillars of content strategy. She also highlights the critical role of authenticity in social media and shares tips on leveraging storytelling to enhance engagement. Perfect for brands looking to refine their strategy amidst competitive landscapes!
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Start With Your Founder Story
- Read your About page and founder story to find your unique message.
- Center all content on who your audience is and the business goals you want to achieve.
Discovery Calls Reveal Hidden Gold
- Founders often know the unique parts of their business but forget to lead with them.
- Alisan and Ralph uncovered a designer-founder detail 30 minutes into a discovery call that became crucial content gold.
Product Photos Alone Limit Growth
- Simple product shots and discount pushes reach a finite buyer pool.
- Strong content rooted in brand uniqueness drives repeat purchases and retention.
