Crafting Compelling Brand Narratives

This chapter explores the critical role of content in marketing, particularly for e-commerce and beauty brands. It emphasizes the need for unique storytelling and clarity in messaging to effectively engage audiences and differentiate brands in a crowded market.

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Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged.

Get it here: https://www.tiereleven.com/content-matrix

Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it’s time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand’s message with your audience to boost engagement.

Alisan explains how you can identify the core pillars of your brand’s messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement.

In This Episode:

- Meet Alisan Matthews

- Crafting your brand's unique story with content

- Why authenticity on social media is critical

- Getting started with the content matrix

- The four pillars of content creation strategy

- Implementing the product promotion tier

- Does the content matrix apply to all industries?

- Education and value: leveraging engagement & trends

- Webinar announcement and Black Friday tips

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Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491